Take the Test
Compare
your content to the examples below. Are you exciting your clients,
or putting them to sleep?
_______________
|
|
Sizzling ad copy grabs
readers and won't let go.
Dull
copy does not contain very many active words and often has been
written in the passive voice. It will be judged to be a
little longwinded...
|
| Your
great-grandmother should be able to understand your technical
documents.
If, in the
first instance having opened the technical manual you are
confronted with a chronological history of how the application
has evolved over time, then turn immediately to the application
and begin to attempt to operate it yourself, working on the assumption
that you will get there eventually...Yawn!
|
| Every piece of
writing should entertain while it informs.
This doesn't mean it has
to be wacky, but even formal writing doesn't need to put your
reader to sleep.
|
| You know
you could write a great piece, if only you had more time...
Sometimes you need help.
Let
JD Write while you get back to business.
|
|
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